Why going unnoticed could be the best outcome for your business

March 5th, 2018

 

A few months ago I was lucky enough to spend an evening with no-nonsense conservation crusader and broadcasting legend Chris Packham. Well, me and a town hall full of my closest friends. He was talking about nature photography and in particular his enthusiastic use of bokeh. I was enraptured, not only is Chris Packham one… read more

 

Why real engagement is a brain of two halves.

July 18th, 2017

 

Stepping out of the studio a few weeks ago I chanced to look up, hoping to see swifts dive-bombing across the sky I think, but there, beaming satellite-straight across the patch of blue right overhead was a different shape – higher up than a swift and much larger – a stiff flared-out M with a… read more

 

Are your desire lines working against you?

April 19th, 2017

 

Last summer, in the front garden of the house two doors down, a curious thing occurred. The photograph above I’ve annotated so you too can be as puzzled as I was. You will see the driveway from the road up to the front of the house and you will also see the end result of… read more

 

The hermit crab, the feral pigeon and the finer points of collaboration.

January 25th, 2017

 

Anyone who has ever encountered hermit crabs will probably have discovered that they come in different sizes, in other words they grow. Not a completely noteworthy thought, I agree, however, have you ever considered what happens when a hermit crab grows? One day it wakes up, stretches its pincers and notices everything is a bit… read more

 

PowerPoint – the death of the presentation?

November 16th, 2016

 

Frank Lloyd-Wright, the great Wisconsin-born American architect, father of the Prairie School and designer of the first earthquake-proof tower block, famously asserted that mankind discovered permanent building materials fifty years before we were responsible enough to use them. I have very similar feelings about PowerPoint. As readily-available, easy-to-use, presentation production environments go PowerPoint is a superb piece… read more

 

Sorry if I annoy you, I’m just doing my job… well.

April 19th, 2016

 

‘Man, you are really annoying’ a client recently told me – and she was right, I am. We were working on a brand for her new business and I’d been asking her about who her client-base were, it turned out she wasn’t entirely sure and we took some time out to work out the answer,… read more

 

Cutting edge fashion show made me ditch England for good.

October 14th, 2015

 

It’s nearly 8pm on Friday 18 September. The opening game of the Rugby World Cup, England v. Fiji at Twickenham, is about to start and I find myself…. at a fashion show. I have seriously mismanaged my calendar! This is On|Off, brain child of fashion Einstein and Dark Lord of event design Lee Lapthorne. It’s… read more

 

Get the constraints – this project’s out-of-control!

September 15th, 2015

 

Over the summer a group of friends and I found ourselves passing San Jose in Northern California (having found the way quite easily) and realising that it was the location of the famous Winchester Mystery House we stopped to visit. You don’t get more strange or spine-chilling a story than that of the Winchester House.… read more

 

How to become twice as smart in forty-five minutes.

June 16th, 2015

 

When Don Draper took up swimming in the fourth season of Mad Men it was significant of more than just a rethink of his lifestyle in response to facing a glimpse of his own mortality. There was a reason it was swimming and not running or tennis. Ok, being able to watch Jon Hamm in… read more

 

Killer website ate my time!

March 11th, 2015

 

There’s a phrase I’ve never heard, but in a recent review of our ‘Brand for Small Businesses’ product and the projects we’ve completed under that banner in the last year, I discovered a pattern. A pattern that pretty much makes this statement true. Positioning your new business correctly in the marketplace is hard, and the… read more